MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES

Franchising has been present in the global economy in its current format for more than a hundred years. Companies have used franchising for growing their business and geographical expansion by bridging the distance in partnership with local entrepreneurs. Micro franchising provides a proven business...

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Bibliografiska uppgifter
Huvudupphovsmän: Ljiljana Kukec, Aleksandar Erceg
Materialtyp: Artikel
Språk:English
Publicerad: Faculty of Economics and Business in Osijek 2017-01-01
Serie:Ekonomski Vjesnik
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Länkar:http://hrcak.srce.hr/file/270707