Factors That Influence Brand Loyalty In Skintific Consumers

Currently, the development of the beauty industry has a very rapid growth with very high competition. Proven by the emergence of various brands of beauty products on offer, ranging from products for facial skin, lips to whole body care. the purpose of the study was to determine the brand image, bran...

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Bibliographic Details
Main Authors: Ayu Meiratara Karunika Meta Candani, Yuniardi Rusdianto
Format: Article
Language:English
Published: LPPM Universitas Ibn Khaldun Bogor 2023-06-01
Series:Jurnal Manajemen
Online Access:https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/14178