The Notion of Reader Orientation in Business Texts
This study is a preliminary on the notion of ‘orientation’ (Cooper, 1982), as an interactive feature in written business texts. ‘Orientation’ involves two essential aspects of interaction. The first, is the intended ‘message’, and the second is the reaction to it, that is, its ‘reception’. The stud...
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| Format: | Article |
| Language: | English |
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Universiti Malaya
2017-07-01
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| Series: | Journal of Modern Languages |
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| Online Access: | http://borneojournal.um.edu.my/index.php/JML/article/view/3901 |