Too Much Choice and Consumer Decision Making: The Moderating Role of Consumer Involvement
The study attempts to explore the choice available for grocery consumers and its impact on decision-making. The study’s design includes the consumer’s personal involvement towards the purchase, the emotions, and subsequent satisfaction. For a moderated-mediation model, the data set of 401 responden...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2021-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/225 |