Fast Fashion and brand identity
This article was developed with the purpose of understanding the fast fashion phenomenon, the reasonsfor its success and how the sector companies establish brand identity towards its consumers. To achieveour objective, we conducted a literature review and comparative analysis of the parameters that...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2013-03-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/14269 |