Export Brand Development of China: Lessons Learned and Implications for the Future
This paper is a study of Chinese enterprises’ export brand development process. It describes the measures for dealing with their weaknesses, using case study methodology combined with the comparative method, analyzes the development of key Chinese enterprises’ internationalization, and summarizes th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Sun Yat-sen University
2016-12-01
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| Series: | Contemporary Chinese Political Economy and Strategic Relations: An International Journal |
| Subjects: | |
| Online Access: | http://rpb115.nsysu.edu.tw/var/file/131/1131/img/2375/CCPS2(3)-Bai-Ozturen.pdf |