Trust and product as moderators in online shopping behavior: evidence from India

Trust and product as moderators in online shopping behavior: evidence from India

Purpose – The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on customer...

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Bibliographic Details
Main Authors: Felicita Davis, Manoj Britto Francis Gnanasekar, Satyanarayana Parayitam
Format: Article
Language:English
Published: Emerald Publishing 2021-09-01
Series:South Asian Journal of Marketing
Subjects:
user behavior
customer satisfaction
trust
product
variety seeking
convenience
online shopping
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-02-2021-0017/full/pdf?title=trust-and-product-as-moderators-in-online-shopping-behavior-evidence-from-india

Internet

https://www.emerald.com/insight/content/doi/10.1108/SAJM-02-2021-0017/full/pdf?title=trust-and-product-as-moderators-in-online-shopping-behavior-evidence-from-india

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