ANALYSIS AND FORECASTING THE DYNAMICS OF ADVERTISING BOTS ACTIVITY
When introducing a new product or service to the market, a manufacturer or retailer is faced with the need to develop a promotion strategy. Taking into account the recent trends in e-commerce and social media marketing, it makes sense to evaluate the possibility of borrowing promotion strategies fro...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2527 |