ANALYSIS AND FORECASTING THE DYNAMICS OF ADVERTISING BOTS ACTIVITY
When introducing a new product or service to the market, a manufacturer or retailer is faced with the need to develop a promotion strategy. Taking into account the recent trends in e-commerce and social media marketing, it makes sense to evaluate the possibility of borrowing promotion strategies fro...
Main Authors: | Yu. V. Trushina, M. N. Belousova, E. Yu. Belova, V. A. Belousov |
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Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2020-12-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/2527 |
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