The effect of the American stereotypes in the formation of the middle class Greek family image in the post-war print advertisements

The effect of the American stereotypes in the formation of the middle class Greek family image in the post-war print advertisements

This research aims to capture the value of the first, mass-produced, women’s magazines advertising in post-war Greece regarding the identification, the analysis and the morphology of both the middle class Greek family image and ideal. With the help of rich and unexplored material of that era fou...

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Bibliographic Details
Main Author: Johannis Tsoumas
Format: Article
Language:English
Published: Universidad Complutense de Madrid 2015-09-01
Series:Arte, Individuo y Sociedad
Subjects:
print female advertising
post-war Greek family
American advertisements
consumption
Online Access:https://revistas.ucm.es/index.php/ARIS/article/view/45628

Internet

https://revistas.ucm.es/index.php/ARIS/article/view/45628

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