A dialogic analysis of Hello Barbie’s conversations with children
This paper analyses Hello Barbie as a commercial artefact to explore how big data practices are reshaping the enterprise of marketing. The doll uses voice recognition software to ‘listen’ to the child and ‘talk back’ by algorithmically selecting a response from 8000 predetermined lines of dialogue....
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-04-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/2053951720919151 |