Marketing político, democracia e capitalismo
This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possibl...
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Format: | Article |
Language: | English |
Published: |
Universidade Estadual de Londrina
2002-11-01
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Series: | Mediações: Revista de Ciências Sociais |
Subjects: | |
Online Access: | http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099 |