Marketing político, democracia e capitalismo
This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possibl...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2002-11-01
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| Series: | Mediações: Revista de Ciências Sociais |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099 |
| Summary: | This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possible the aplication of marketing techniques to electoral processes and analyzing the subjects of the largest current critics, like depolitization and superficiality of campaigns as logical products of this kind of democratic thought development. |
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| ISSN: | 2176-6665 |