Marketing político, democracia e capitalismo
This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possibl...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2002-11-01
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| Series: | Mediações: Revista de Ciências Sociais |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099 |
| _version_ | 1819161466293452800 |
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| author | Sidney Tanaka de Souza Matos |
| author_facet | Sidney Tanaka de Souza Matos |
| author_sort | Sidney Tanaka de Souza Matos |
| collection | DOAJ |
| description | This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possible the aplication of marketing techniques to electoral processes and analyzing the subjects of the largest current critics, like depolitization and superficiality of campaigns as logical products of this kind of democratic thought development. |
| first_indexed | 2024-12-22T17:12:47Z |
| format | Article |
| id | doaj.art-81c48b81a3b9449691f0ec57b52826cd |
| institution | Directory Open Access Journal |
| issn | 2176-6665 |
| language | English |
| last_indexed | 2024-12-22T17:12:47Z |
| publishDate | 2002-11-01 |
| publisher | Universidade Estadual de Londrina |
| record_format | Article |
| series | Mediações: Revista de Ciências Sociais |
| spelling | doaj.art-81c48b81a3b9449691f0ec57b52826cd2022-12-21T18:19:02ZengUniversidade Estadual de LondrinaMediações: Revista de Ciências Sociais2176-66652002-11-01728710210.5433/2176-6665.2002v7n2p876040Marketing político, democracia e capitalismoSidney Tanaka de Souza Matos0Universidade Estadual de CampinasThis article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possible the aplication of marketing techniques to electoral processes and analyzing the subjects of the largest current critics, like depolitization and superficiality of campaigns as logical products of this kind of democratic thought development.http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099democraciaeleiçõesmarketing político. |
| spellingShingle | Sidney Tanaka de Souza Matos Marketing político, democracia e capitalismo Mediações: Revista de Ciências Sociais democracia eleições marketing político. |
| title | Marketing político, democracia e capitalismo |
| title_full | Marketing político, democracia e capitalismo |
| title_fullStr | Marketing político, democracia e capitalismo |
| title_full_unstemmed | Marketing político, democracia e capitalismo |
| title_short | Marketing político, democracia e capitalismo |
| title_sort | marketing politico democracia e capitalismo |
| topic | democracia eleições marketing político. |
| url | http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099 |
| work_keys_str_mv | AT sidneytanakadesouzamatos marketingpoliticodemocraciaecapitalismo |