Marketing político, democracia e capitalismo

This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possibl...

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Bibliographic Details
Main Author: Sidney Tanaka de Souza Matos
Format: Article
Language:English
Published: Universidade Estadual de Londrina 2002-11-01
Series:Mediações: Revista de Ciências Sociais
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/9099