Dataset for the electronic customer relationship management based on S-O-R model in electronic commerce
Customer loyalty is difficult to establish because of the danger of online transactions, which causes risk in all transaction procedures. The dataset presents the survey data including three factors as electronic loyalty, perceived mental benefits, hedonic value. The quantitative data is based on 48...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-06-01
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| Series: | Data in Brief |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340922002505 |