Television advertising and linguistic taste of the era
The article focuses on the problem of introducing advertisement signs into the mass consciousness as meaningful elements of communication. A lot of examples of precedent proper names, advertisement idioms, quotations, which are organized into units, assimilated by the modern mass culture and produce...
| Format: | Article |
|---|---|
| Language: | Russian |
| Published: |
Ural State Pedagogical University
2006-08-01
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| Series: | Филологический класс |
| Subjects: | |
| Online Access: | https://filclass.ru/en/archive/2006/2-16/televizionnaya-reklama-i-yazykovoj-vkus-epokhi |