Evaluating replicability of ten influential research on sensory marketing
We attempted to evaluate the replicability and generalizability of ten influential research on sensory marketing by conducting a high-powered and pre-registered replication in online settings in non-WEIRD consumers. The results revealed that only 20% of findings could be successfully replicated, and...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-10-01
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Series: | Frontiers in Communication |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2022.1048896/full |