Strategic Marketing Plan for APPLE Inc.

This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, thi...

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Bibliographic Details
Main Authors: Muhammad Anas KHALID, Viktoria VIDA
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2023-07-01
Series:Network Intelligence Studies
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/NIS_21_7.pdf