Strategic Marketing Plan for APPLE Inc.
This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2023-07-01
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| Series: | Network Intelligence Studies |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_21_7.pdf
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| _version_ | 1827915782091177984 |
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| author | Muhammad Anas KHALID Viktoria VIDA |
| author_facet | Muhammad Anas KHALID Viktoria VIDA |
| author_sort | Muhammad Anas KHALID |
| collection | DOAJ |
| description | This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, this research will develop a comprehensive marketing plan that addresses key areas of growth and improvement. Furthermore, the effectiveness of this research will be evaluated using various marketing research tools (SWOT matrix, TOWS matrix, IFE matrix, EFE matrix, IE matrix, PESTEL analysis, Porter Five Forces Model and CPM matrix). This study will provide new information and strategies for new organizations trying to enter the industry and want to be successful. It will also contribute to the existing body of knowledge in the field of marketing, specifically as it pertains to companies operating in the technology industry. Additionally, the research will also serve as a useful reference for businesses and organizations in similar industries, as well as for marketing professionals looking to gain a deeper understanding of the dynamics of the technology industry. It will also benefit academicians and researchers studying the field of marketing and technology. |
| first_indexed | 2024-03-13T03:03:46Z |
| format | Article |
| id | doaj.art-81db2ef492de41f8a26e25d891ee1cd5 |
| institution | Directory Open Access Journal |
| issn | 2344-1712 |
| language | English |
| last_indexed | 2024-03-13T03:03:46Z |
| publishDate | 2023-07-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | Network Intelligence Studies |
| spelling | doaj.art-81db2ef492de41f8a26e25d891ee1cd52023-06-27T08:29:22ZengRomanian Foundation for Business IntelligenceNetwork Intelligence Studies2344-17122023-07-01XI21 (1/2023)6174networ:y:2023:i:21:p:61-74Strategic Marketing Plan for APPLE Inc.Muhammad Anas KHALID0Viktoria VIDA1 University of Debrecen, Faculty of Economics and Business University of Debrecen, Faculty of Economics and Business This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, this research will develop a comprehensive marketing plan that addresses key areas of growth and improvement. Furthermore, the effectiveness of this research will be evaluated using various marketing research tools (SWOT matrix, TOWS matrix, IFE matrix, EFE matrix, IE matrix, PESTEL analysis, Porter Five Forces Model and CPM matrix). This study will provide new information and strategies for new organizations trying to enter the industry and want to be successful. It will also contribute to the existing body of knowledge in the field of marketing, specifically as it pertains to companies operating in the technology industry. Additionally, the research will also serve as a useful reference for businesses and organizations in similar industries, as well as for marketing professionals looking to gain a deeper understanding of the dynamics of the technology industry. It will also benefit academicians and researchers studying the field of marketing and technology. http://seaopenresearch.eu/Journals/articles/NIS_21_7.pdf swot and tows matrixife and efe matrixpestel analysisporter five forces modelcpm matrix |
| spellingShingle | Muhammad Anas KHALID Viktoria VIDA Strategic Marketing Plan for APPLE Inc. Network Intelligence Studies swot and tows matrix ife and efe matrix pestel analysis porter five forces model cpm matrix |
| title | Strategic Marketing Plan for APPLE Inc. |
| title_full | Strategic Marketing Plan for APPLE Inc. |
| title_fullStr | Strategic Marketing Plan for APPLE Inc. |
| title_full_unstemmed | Strategic Marketing Plan for APPLE Inc. |
| title_short | Strategic Marketing Plan for APPLE Inc. |
| title_sort | strategic marketing plan for apple inc |
| topic | swot and tows matrix ife and efe matrix pestel analysis porter five forces model cpm matrix |
| url |
http://seaopenresearch.eu/Journals/articles/NIS_21_7.pdf
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| work_keys_str_mv | AT muhammadanaskhalid strategicmarketingplanforappleinc AT viktoriavida strategicmarketingplanforappleinc |