Determinants of continuance usage intentions: the mediating role of satisfaction and trust in branded mobile applications among Malaysians

Determinants of continuance usage intentions: the mediating role of satisfaction and trust in branded mobile applications among Malaysians

This research aims to examine the determinants of continuance usage intentions influence comprises customer engagement, electronic word-of-mouth (e-WOM), technology self-efficacy, personalization, user interface, and reward system on the continuance usage intention of branded mobile applications amo...

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Bibliographic Details
Main Authors: Sharlini Seridaran, Arumugam G. Sithamparam, Mohammad Falahat, Ömer Ekmekcioğlu
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Continuance usage
customer engagement
E-WOM content
technology Self-Efficacy
Business, Management and Accounting
Industry & Industrial Studies
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2402082

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2402082

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