Using Social Media for Marketing Public Libraries' Collection and Services in Pakistan
Social media has emerged as a popular marketing tool. The present study explored the current practices of social media marketing in public libraries. It also identified the barriers which hampered the usage of social media for promoting library collection and services. We employed a qualitative app...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Department of Information Management, The Islamia University of Bahawalpur Pakistan
2023-06-01
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| Series: | Journal of Information Management and Practices |
| Subjects: | |
| Online Access: | https://journals.iub.edu.pk/index.php/jimp/article/view/1492 |