Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs ap...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211061528 |