Ethnocultural heritage of Belarus as a platform for tourism branding
The author analyzes the current experience of creating tourism brands in the regions of Belarus based on elements of ethnocultural heritage. Various strategies for demonstrating and interpreting the Belarusian ethnocultural heritage in local tourism brands are considered as a powerful tool for attra...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2024-12-01
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| Series: | RUDN Journal of World History |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/world-history/article/viewFile/42219/24291 |