, , and on Facebook and Message Strategies of Non-Governmental organizations

The scope of this study is to examine the relationship between message strategies and stakeholders’ responses on Facebook. Data on 20 non-governmental organizations’ Facebook pages was collected by simple random sampling to examine their communication practices on social media. It was found that tho...

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Bibliographic Details
Main Authors: Tai Ming Wut, Chammy Yan Lam Lau, Wai Tung Chan
Format: Article
Language:English
Published: SAGE Publishing 2022-03-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440221079876