Consumer grief: understanding how consumers deal with the loss of extraordinary experiences
Abstract Despite the interest in the role of consumption in the bereavement process, the concept of consumer grief and the process consumers experience when grieving remain undertheorized. This article aims to conceptualize consumer grief considering the disruption brought by the COVID-19 pandemic a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas
2022-07-01
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| Series: | Cadernos EBAPE.BR |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512022000300339&lng=en&tlng=en |