Effectiveness verification framework for coupon distribution marketing measure considering users’ potential purchase intentions
AbstractIn recent years, web marketing has thrived, and online coupon distribution has become a significant marketing measure that leads to increased sales. However, randomly distributing coupons risks lowering the profit ratio of companies. Therefore, it is important to estimate the effect of coupo...
| Main Authors: | , , , , , |
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
Taylor & Francis Group
2024-12-01
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| סדרה: | Cogent Engineering |
| נושאים: | |
| גישה מקוונת: | https://www.tandfonline.com/doi/10.1080/23311916.2024.2307718 |