Role the Power of Social Media Storytelling and Measuring Its Dimensions in the Development of Tourism Destinations

AbstractThe present study aimed to identify the dimensions of social media storytelling power and investigate the role of social media storytelling power and evaluate its dimensions in tourism destinations. This study has a hybrid approach. The statistical population in the qualitative section consi...

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Bibliographic Details
Main Authors: Armin Goli, Ali Gholipour Solimani, Narges Delafrooz
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2021-06-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Subjects:
Online Access:https://tms.atu.ac.ir/article_12797_ea97e47c5408ed907b515f24868cd2cf.pdf