Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

While some social networks like Facebook are losing interest among digital influencers, TikTok continues to grow, capturing and impacting centennials and millennials alike. This situation highlights the new generations’ increasing interest in short video formats, which are also becoming a new window...

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Bibliographic Details
Main Authors: Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Patricia Durán-Álamo
Format: Article
Language:English
Published: Cogitatio 2022-02-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/4737