Strategic Positioning of the Road Freight Transportation Companies: the Case of Croatia
In today’s environment, for the companies to survive, it is necessary that they establish strong positions. Positioning enables a firm to present its strategy to the target market and gives it the possibility of managing the users of its services. Management faces the most crucial decision: to deter...
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| Format: | Article |
| Language: | English |
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Varazdin Development and Entrepreneurship Agency
2019-03-01
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| Series: | Journal of Economic and Social Development (Varaždin) |
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| Online Access: | https://www.jesd-online.com/dokumenti/upload/separated/Articolo_5_(38-50).pdf |