MILLENNIAL CUSTOMER LOYALTY IN ONLINE SHOPPING ON DIGITAL PLATFORMS: A PERSPECTIVE OF NET PROMOTER SCORE

MILLENNIAL CUSTOMER LOYALTY IN ONLINE SHOPPING ON DIGITAL PLATFORMS: A PERSPECTIVE OF NET PROMOTER SCORE

This study maps and analyses the customer loyalty level, namely, the Millennials aged 23-38 shopping online through digital platforms in 2020. The study's objects include, Bukalapak.com, Shopee.co.id, Tokopedia.com, Bibbli.com, Lazada.co.id, Carrefour.co.id, Indomaret.com, Zalora.co.id, Tiket.c...

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Bibliographic Details
Main Authors: Slamet Slamet, Findi Dia Finalia Sari, Indrayati Indrayati, Ilya Azmala
Format: Article
Language:English
Published: Universitas Padjadjaran 2021-09-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
net promoter score; customer loyalty; millennials; online shopping; platform digital
Online Access:http://journal.feb.unpad.ac.id/index.php/jbm/article/view/758

Internet

http://journal.feb.unpad.ac.id/index.php/jbm/article/view/758

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