Investigation of Customer Priorities for Machine Made Carpet Through Conjoint and Cluster Analysis (Case Study in Yazd, Iran)
The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sistan and Baluchestan
2014-09-01
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| Series: | International Journal of Business and Development Studies |
| Subjects: | |
| Online Access: | https://ijbds.usb.ac.ir/article_1639_1bb7fdc90bf0666c6cb1f709aa691b73.pdf |