The price premium of an environmentally friendly product
The relationship between marketing and the environment has recently received considerable attention. Much of the literature in this field deals with the premia that consumers are willing to pay for environmentally friendly products as well as the characteristics that describe these consumers. The me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1996-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/813 |