Social media as a source of market information
Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company's success on the market. Conducting marketing research makes it possible to...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.24.06.2017.10 |