The Effect of Sales Promotion on Purchasing Decisions
To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Ilomata
2021-04-01
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| Series: | Ilomata International Journal of Tax and Accounting |
| Subjects: | |
| Online Access: | https://www.ilomata.org/index.php/ijtc/article/view/216 |