Psychographic consumer segmentation in the commercial real estate market: Methodological and practical aspects
The commercial real estate market offers two facets: on the one hand, consumers face difficulties in making investment decisions, and on the other, developers are driven by the need to create investment products. The article presents a psychographic consumer segmentation methodology and tests it in...
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| Format: | Article |
| Language: | Russian |
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Ural State University of Economics
2023-09-01
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| Series: | Управленец |
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| Online Access: | https://upravlenets.usue.ru/en/issues-2023/1341 |