Psychographic consumer segmentation in the commercial real estate market: Methodological and practical aspects

Psychographic consumer segmentation in the commercial real estate market: Methodological and practical aspects

The commercial real estate market offers two facets: on the one hand, consumers face difficulties in making investment decisions, and on the other, developers are driven by the need to create investment products. The article presents a psychographic consumer segmentation methodology and tests it in...

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Bibliographic Details
Main Author:	Valeriya A. Nazarkina
Format:	Article
Language:	English
Published:	Ural State University of Economics 2023-09-01
Series:	Управленец
Subjects:	segmentation psychographic segmentation personality typology enneagram lov method commercial real estate market consumer behaviour
Online Access:	https://upravlenets.usue.ru/en/issues-2023/1341

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