Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2018-09-01
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Series: | Management şi Marketing |
Subjects: | |
Online Access: | https://doi.org/10.2478/mmcks-2018-0022 |