Role of Confirmation of Franchisees’ Normative and Predictive Expectations
Franchising is a fastest growing and dominant form of retailing throughout the world. It is a favorable strategy for managing entrepreneurial growth. Building up and maintaining a sustainable relationship with franchisees is a crucial challenge that franchisors are faced with, and paying attention t...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1319_ad94a32c519eb859a4c047632146e803.pdf |