Brand “W” and the Marketing of an American President: Or, Logos as Logos
The title of this essay plays off Frederic Jameson’s book title, Postmodernism or, The Cultural Logic of Late Capitalism. His general notion of the ‘logic of late capitalism’ guides an analysis of the celebrity rise of George W. Bush into a full-fledged brand known as ‘W’ or ‘Dubya’. Following what...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2017-06-01
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| Series: | Westminster Papers in Communication and Culture |
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| Online Access: | https://www.westminsterpapers.org/article/id/32/ |