Millennials’ Consumption of and Attitudes toward Meat and Plant-Based Meat Alternatives by Consumer Segment in Finland

Millennials’ Consumption of and Attitudes toward Meat and Plant-Based Meat Alternatives by Consumer Segment in Finland

Millennials are considered the key generation with regard to the consumption of plant-based meat alternatives via flexitarianism. This study sought to characterize millennials’ consumer segments based on their consumption of and attitudes toward meat and meat alternatives. We conducted an online sur...

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Bibliographic Details
Main Authors: Antti Knaapila, Fabienne Michel, Kirsi Jouppila, Tuula Sontag-Strohm, Vieno Piironen
Format: Article
Language:English
Published: MDPI AG 2022-02-01
Series:Foods
Subjects:
acceptance
consumer segmentation
flexitarian
meat analogue
meat substitute
online survey
Online Access:https://www.mdpi.com/2304-8158/11/3/456

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https://www.mdpi.com/2304-8158/11/3/456

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