Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online

Globalization, technical progress, the trend towards digitization are phenomena with a strong impact on markets all over the world. To a large extent, the trends of digitization and online purchases were accelerated during the COVID-19 pandemic, causing major changes in consumption habits.The object...

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Bibliographic Details
Main Authors: Ana-Maria Neculai, Alexandra Popa, Luiza-Mădălina Cima
Format: Article
Language:English
Published: Ovidius University Press 2022-09-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/25.pdf