Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online
Globalization, technical progress, the trend towards digitization are phenomena with a strong impact on markets all over the world. To a large extent, the trends of digitization and online purchases were accelerated during the COVID-19 pandemic, causing major changes in consumption habits.The object...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2022-09-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/25.pdf |
| _version_ | 1811240598011641856 |
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| author | Ana-Maria Neculai Alexandra Popa Luiza-Mădălina Cima |
| author_facet | Ana-Maria Neculai Alexandra Popa Luiza-Mădălina Cima |
| author_sort | Ana-Maria Neculai |
| collection | DOAJ |
| description | Globalization, technical progress, the trend towards digitization are phenomena with a strong impact on markets all over the world. To a large extent, the trends of digitization and online purchases were accelerated during the COVID-19 pandemic, causing major changes in consumption habits.The objective of this paper is to study the new trends in consumer behavior regarding the purchase of pharmaceutical and cosmetic products, as well as the influence of factors from the online
environment on the purchase decision and on the perceptions and attitudes of the respective consumers. |
| first_indexed | 2024-04-12T13:23:02Z |
| format | Article |
| id | doaj.art-82e046bfb2d845c0a3c4cdbd7a8c10d5 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-04-12T13:23:02Z |
| publishDate | 2022-09-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-82e046bfb2d845c0a3c4cdbd7a8c10d52022-12-22T03:31:25ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272022-09-01XXII1659666Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products OnlineAna-Maria Neculai 0Alexandra Popa 1Luiza-Mădălina Cima 2„Ovidius” University of Constanța, Romania „Ovidius” University of Constanța, Romania „Titu Maiorescu” University of Bucharest, Romania „Ovidius” University of Constanța, Romania Globalization, technical progress, the trend towards digitization are phenomena with a strong impact on markets all over the world. To a large extent, the trends of digitization and online purchases were accelerated during the COVID-19 pandemic, causing major changes in consumption habits.The objective of this paper is to study the new trends in consumer behavior regarding the purchase of pharmaceutical and cosmetic products, as well as the influence of factors from the online environment on the purchase decision and on the perceptions and attitudes of the respective consumers. https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/25.pdfconsumer behavioronline pharmaciese-commerce |
| spellingShingle | Ana-Maria Neculai Alexandra Popa Luiza-Mădălina Cima Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online Ovidius University Annals: Economic Sciences Series consumer behavior online pharmacies e-commerce |
| title | Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online |
| title_full | Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online |
| title_fullStr | Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online |
| title_full_unstemmed | Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online |
| title_short | Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online |
| title_sort | analyzing consumer behavior towards purchasing pharmaceutical products online |
| topic | consumer behavior online pharmacies e-commerce |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/25.pdf |
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