Personalised versus standard text message prompts for increasing trial participant response to telephone follow-up: an embedded randomised controlled retention trial

Abstract Background Improving retention within randomised controlled trials is important. The effectiveness of different strategies can be assessed using a Study Within A Trial (SWAT). Previous research has shown personalised text message reminders improve clinic attendance rates; however, the resul...

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Bibliographic Details
Main Authors: Esther Herbert, Diana Papaioannou, Amanda Loban, Nikki Totton, Marie Hyslop, Robert Bolt, Christopher Deery
Format: Article
Language:English
Published: BMC 2024-02-01
Series:Trials
Subjects:
Online Access:https://doi.org/10.1186/s13063-024-07916-1