Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective
Reputation is a crucial concern in any market and industry, but even more in the banking sector. Credibility and trust are indispensable factors, as commercial banks operate on the basis of funds attracted from public. The consequences of the global financial crisis triggered in 2007 have strongly a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2021-12-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_010.pdf |