Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective
Reputation is a crucial concern in any market and industry, but even more in the banking sector. Credibility and trust are indispensable factors, as commercial banks operate on the basis of funds attracted from public. The consequences of the global financial crisis triggered in 2007 have strongly a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2021-12-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_010.pdf |
| _version_ | 1811254305153351680 |
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| author | CLAUDIA GABRIELA BAICU IULIA MONICA OEHLER-ŞINCAI OLIMPIA STATE |
| author_facet | CLAUDIA GABRIELA BAICU IULIA MONICA OEHLER-ŞINCAI OLIMPIA STATE |
| author_sort | CLAUDIA GABRIELA BAICU |
| collection | DOAJ |
| description | Reputation is a crucial concern in any market and industry, but even more in the banking sector. Credibility and trust are indispensable factors, as commercial banks operate on the basis of funds attracted from public. The consequences of the global financial crisis triggered in 2007 have strongly affected reputation and trust in banks. Starting from these premises, the purpose of this paper is to investigate the Romanian banks’ reputation from the retail customers’ perspective. After an in-depth assessment of the reputational dimensions in the banking sector, the paper explores the reputation of the Romanian banking sector starting from the evidence of the National Authority for Consumer Protection and the local media content analysis. It also evaluates the social responsibly practices targeting financial education programs, as a tool to increase banks’ reputation. A distinct section is devoted to the examination of banks’ response to the COVID-19 pandemic. The conclusion of this research is that customers’ satisfaction is a key determinant of banks’ reputation in Romania. |
| first_indexed | 2024-04-12T17:05:21Z |
| format | Article |
| id | doaj.art-82fcd18f5ea3444e8530715f54b2f808 |
| institution | Directory Open Access Journal |
| issn | 2343-9742 2343-9750 |
| language | English |
| last_indexed | 2024-04-12T17:05:21Z |
| publishDate | 2021-12-01 |
| publisher | Nicolae Titulescu University |
| record_format | Article |
| series | Global Economic Observer |
| spelling | doaj.art-82fcd18f5ea3444e8530715f54b2f8082022-12-22T03:23:57ZengNicolae Titulescu UniversityGlobal Economic Observer2343-97422343-97502021-12-019297105Assessment of the Banks’ Reputation in Romania - The Demand-Side PerspectiveCLAUDIA GABRIELA BAICU0IULIA MONICA OEHLER-ŞINCAI1OLIMPIA STATE2Institute for World Economy, Romanian Academy ROMANIA, baicuclaudia70@yahoo.roInstitute for World Economy, Romanian Academy ROMANIA, oehler.sincai@gmail.comThe Bucharest University of Economic Studies ROMANIA, state.olimpia@com.ase.roReputation is a crucial concern in any market and industry, but even more in the banking sector. Credibility and trust are indispensable factors, as commercial banks operate on the basis of funds attracted from public. The consequences of the global financial crisis triggered in 2007 have strongly affected reputation and trust in banks. Starting from these premises, the purpose of this paper is to investigate the Romanian banks’ reputation from the retail customers’ perspective. After an in-depth assessment of the reputational dimensions in the banking sector, the paper explores the reputation of the Romanian banking sector starting from the evidence of the National Authority for Consumer Protection and the local media content analysis. It also evaluates the social responsibly practices targeting financial education programs, as a tool to increase banks’ reputation. A distinct section is devoted to the examination of banks’ response to the COVID-19 pandemic. The conclusion of this research is that customers’ satisfaction is a key determinant of banks’ reputation in Romania.http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_010.pdfreputationbanking sectortrust in banksfinancial educationromania |
| spellingShingle | CLAUDIA GABRIELA BAICU IULIA MONICA OEHLER-ŞINCAI OLIMPIA STATE Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective Global Economic Observer reputation banking sector trust in banks financial education romania |
| title | Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective |
| title_full | Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective |
| title_fullStr | Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective |
| title_full_unstemmed | Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective |
| title_short | Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective |
| title_sort | assessment of the banks reputation in romania the demand side perspective |
| topic | reputation banking sector trust in banks financial education romania |
| url | http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_010.pdf |
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