PROSUMERIC ACTIVITY OF CONTEMPORARY FINAL PURCHASERS VS. THEIR RELATIONSHIPS WITH OFFERORS
The article is of a theoretical and empirical nature. To prepare the theoretical part the available literature on marketing and consumer behaviour was cognitively and critically analysed. The results of the analysis allowed for identifying a knowledge gap and a research gap in this area. So far, pur...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2020-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.pl/article/view/4953 |