Have the Guests Perceived Superior Value?
This research aimed to describe guests’ perceived value by using a multidimensional approach. From previous research, guests’ perceived value consisted of some functional value, emotional value, and social value. Based on guest experience, and functional value consisted of physical evidence, guest r...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2017-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/3683 |