Microblog publicity and IPO underpricing

Microblog publicity and IPO underpricing

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ABSTRACTBased on many cases of publicity using social media in the market, this paper empirically examines the damage of microblog publicity to market efficiency by using the sample of IPO companies. The results show that the companies posting microblogs during the IPO publicity period have higher I...

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Bibliographic Details
Main Authors: Chao Dou, Xue Yang, Xuejin Bai, Rui Sun
Format: Article
Language:English
Published: Taylor & Francis Group 2023-01-01
Series:China Journal of Accounting Studies
Subjects:
Microblog
publicity
IPO underpricing
investor sentiment
Online Access:https://www.tandfonline.com/doi/10.1080/21697213.2023.2143691

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https://www.tandfonline.com/doi/10.1080/21697213.2023.2143691

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