The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty

The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is descriptive, which was imple...

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Bibliographic Details
Main Authors: Mohammad Javad Barati, Mohammad Hadi Asgari
Format: Article
Language:English
Published: Islamic Azad University, Zahedan Branch 2023-05-01
Series:مطالعات مدیریت و توسعه پایدار
Subjects:
Online Access:https://msds.zahedan.iau.ir/article_703153_fb81dabb689c9050cff2233657bd9716.pdf